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Sherwin-Williams Diversified Brands Names Deutsch NY AOR

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

The Sherwin-Williams Company Diversified Brands Division has selected Deutsch, Inc. of New York to handle agency of record responsibilities for the division’s business. 

The Diversified Brands Division is comprised of a portfolio of brands that includes Minwax, Krylon, Purdy, Thompson’s WaterSeal, Dutch Boy, Pratt & Lambert, Dupli-Color, and several other brands. Deutsch will assume all marketing responsibilities, including media planning and buying, for the portfolio of brands.

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